Real patterns from real users. None of these need anything fancy — just pick a use case below and the relevant features click into place.
Single URL slot on Instagram, TikTok, LinkedIn, X bio — but you've got dozens of links to share. Spin up a bio page at incy.my/@yourname or pin it to your own domain root (links.yourbrand.com/). Add your logo, headline, and curated link list. Drag to reorder.
Uses: Bio pages · Logo upload · Drag-to-reorder · Custom domain root
Print a QR once, change where it points whenever. Update your menu PDF, swap to a seasonal special, redirect to a holiday-hours notice — the printed QR on the table tent never needs reprinting because it encodes the short URL, not the destination.
Uses: QR codes per link · Dynamic destination editing · Click tracking
Save UTM presets like "LinkedIn social" or "Q2 email blast" — one click on the new-link form applies the full utm_source / medium / campaign set. Stats show which short link drove which clicks, by referrer, country, and day. No third-party tracker on the redirect.
Uses: UTM presets · Click tracking · First-party analytics
One link routes by device: iPhone visitors land on the App Store, Android on Google Play, desktop on a web page. Perfect for "Get the app" CTAs in emails and landing pages where you don't want three buttons.
Uses: Device-specific destinations · Custom domain
Branded short URLs in your email signature look professional and prove out which content gets clicked. UTM presets handle the tracking automatically. If you change the destination later (e.g. when a blog post URL changes), every email that's gone out still works.
Uses: Custom domain · UTM presets · Dynamic destination editing
Put yourdomain.com/specials on your business card or your packaging insert. Track exactly how many physical-to-digital conversions happen. Change where the link points without reprinting.
Uses: Custom domain · Custom slugs · QR codes · Dynamic destination
Episode-specific short URLs make show notes scannable and let you track which episode drove what traffic. Tag links by episode, organise into folders by season.
Uses: Folders + tags · Per-link stats · Custom slugs
Give each partner a short URL on your domain (e.g. links.yourbrand.com/acme) instead of a long affiliate URL with tracking params they hate. Track clicks per partner. Disable or re-point any link without telling the partner.
Uses: Custom domain · Custom slugs · Click tracking · Folders
links.acme.com/runbook-deploy beats https://confluence.acme.com/spaces/eng/pages/123456/Deploy+Runbook in Slack any day. Internal team can mint their own with API keys or the dashboard. Folders organise by team/domain.
Uses: Custom domain · Custom slugs · Folders · Team workspace · API
Password-protect a short link — visitors hit a gate page and enter the password before being redirected. Useful for embargo content, draft work to share with one client, time-limited promos with expiry.
Uses: Password protection · Expiry · Click tracking
REST API for create / list / update / stats. Trigger short-link creation from a Zap when a new row hits your CRM, when a CMS publishes a post, or from your CI pipeline. Every API-minted link is auto-tagged with the API key's name so you can filter and audit.
Uses: REST API · Auto-tagging · Bulk operations · CSV import
14 days, no card required.